alex muspratt-williams has been working in product and furniture design since his graduation with a first class BA honours degree from kingston university, london, in 2000.

he has been very fortunate to be part of some of the industry's most desirable offices; from uncompromising creative studios, through consultancy, to in-house product development businesses for fortune ranked global organizations.

alexandercreate was founded in 2012 and offers design and product development consultancy which stems from a genuine desire to make things better. it draws upon a wealth of international experience, an enthusiasm for creative pursuits, and a well established international network of creative partners.



kohler brands - london - april 13 – present

senior consultant to the director of new product development (kitchen and bathroom) emea.

key activities:

industrial design – vitreous ceramics and injection plastics

new product portfolio strategy for business growth in emea

customer research and intensive competitor benchmarking

planning, organizing and giving project presentations to management

relevant factory inductions and operations training

trade and trend show attendance, and report delivery

partnering with r&d, engineering, marketing, purchasing, and manufacturing, to conceive and develop innovative new product

developing new methods of model making and presentation techniques

managing internal support staff and external vendors


tupperware - orlando usa - april 11 – march 13

design manager us latam asiapac.

key activities:

overseeing the us, latam and asiapac portfolios

managing, training and mentoring a small specialised design team

industrial design – injection plastics, glass and stainless, across all home-ware categories

working across the product development full business cycle

management of international stewardship and creative collaboration programs

management effectiveness program graduate


tupperware - brussels - nov 09 – march 11

industrial design senior staff

key activities:

industrial design – injection plastics, glass and stainless steel , across all home-ware categories

relevant factory inductions and operations training

close liaison with r&d, marketing and engineering partners to make product on time and to budget


motorola - india - january 07 – march 09

industrial design lead for mobile devices in india

key activities:

industrial design – mobile devices and other related product

total immersion and reporting on local consumers and their market

co-development partnerships with uk and singapore studios


conran and partners - london - november 04 – december 06

product and furniture design middleweight

key activities:

industrial design – offering consultancy services across all manner of businesses worldwide

informed and innovative solutions for clients of all sizes and locations globally


ross lovegrove studios - london - march 00 – october 04

product and furniture designer

key activities:

industrial design – design studio services across all manner of businesses worldwide

ultimately creative, no compromise solutions for some of the industry’s most desirable clients


ikea of sweden - sweden - august 99

design internship

product design and further development of award winning kingston university project



kingston university  ba hons in product and furniture design. first class

kingston university  foundation course in art and design. distinction

st edwards school oxford  alevels in physics, art and design. 10 gcse's. head of school house


software skill set

nx rhino vray - keyshot adobe design standard cs6 microsoft office suite – among others



english native. intermediate french. basic spanish. simple hindi



mit boston – rethink relief summit and workshop, april 13

jamie oliver. designs developed for jme

british council. lecture and design workshop sarajevo, bosnia herzegovina jan 07

'gift of the year' award. shortlisted for the rocks collection of ceramic tableware. 2002

'ikea mania', interview for channel 5, march 2001

'the learning zone', interview for bbc2, techno series, march 2000

international design for eco awards (idea) runnerup for design of the ‘sun disk lamp’. nov 1999

ray ban award for creativity: winner kingston university july 1999

erasmus exchange to design academy in lahti, finland 1998

chapungu stone sculpture school, zimbabwe. 2 month workshop. 1997

london marathon finisher 2003