alexandercreate was founded in 2012 and offers design and product development consultancy which stems from a genuine desire to make things better. It draws upon a wealth of international experience, an enthusiasm for creative pursuits, and a well established international network of creative partners.
RESUME
Experienced hands-on creative and technical leader with proven track record developing desirable and meaningful commercial consumer products that create widespread editorial interest and drive significant business growth.
Success in building and leading diverse, talented, cross-functional design teams to conceive and develop all manner of consumer product and packaged goods solutions, both domestically and internationally. Agile collaborator across all functions of the product development strategy and spectrum.
Comfortable working in a fast-paced environment on multiple programs with an entrepreneurial mindset.
An international traveler who collaborates worldwide with vendors, suppliers, external business partners, and throughout the design, art, fashion, and trade fair circuit.
ALEXANDERCREATE
Owner/Operator: Industrial Design, Innovation, and Product Development Consultant/Freelancer. (Orlando, USA | Apr 2013 – Present)
Select examples:
KOHLER www.kohler.com (London, UK and Orlando, USA | Apr 2013 – Present)
Industrial Designer/Consultant to the US and UK businesses on a per project basis that spans all categories from kitchen to bathroom and ‘Innovation for Good.’ 9 years of highly creative collaborations and thriving relationships which contribute to maintaining Kohler’s position as the owner of design-led solutions in all categories they touch.
Designed and developed KOHLER CLARITY water filter with the ‘INNOVATION for GOOD’ department, a new initiative at the time, designing products and services that help the people in the world that need it most. Designed and delivered a ‘RED DOT’ design award-winning full vitreous ceramic suite for the bathroom.
CORKCICLE www.corkcicle.com (Orlando, USA | Apr 2016 – Present)
Product and Innovation Designer across the product portfolio from drinkware through accessories and more.
TUPPERWARE BRANDS
Design Manager (Orlando, USA | Mar 2011 – Mar 2013)
Built and led a team of 5 Designers and an Administrator to deliver premium product portfolios and experiences for the kitchen and home across the US, LATAM, and ASIAPAC businesses.
∙ Built seamless workflow and relationships between the three key Product Development Stakeholders: Design, Marketing, and Engineering, to establish clear product intent and robust product feasibility.
∙ Specifically serviced the high growth businesses in BRAZIL, MEXICO, and ARGENTINA, establishing excellent market relationships and listening hard to their requirements and desires, to deliver the best possible products and experiences.
TUPPERWARE BRANDS
Industrial Design Senior Staff (Brussels, Belgium | Nov 2009 – Mar 2011)
Designed and developed exquisite product solutions for EMEA product development. Categories included food storage, kitchen prep, on-the-go, kids, and beyond. Ensured products met cost, functional, and color-material-finish (CMF) parameters.
∙ Took NX (the SIEMENS SOLIDWORKS equivalent) training course and used the platform every day for 6+ years to deliver top quality CAD to internal engineering partners.
∙ Worked side by side every day with CAD designers to deliver excellent design intent that was ultimately feasible for manufacture, at cost, for the relevant market.
MOTOROLA
Industrial Design Lead, Mobile Devices (Bangalore, India | Jan 2007 – Mar 2009)
Assigned to deliver relevant design to the markets and to research the latest interaction and mobile activities in the fastest-growing mobile community in the world at the time.
CONRAN & PARTNERS
Product & Furniture Design Middleweight (London, UK| Nov 2004 – Dec 2006)
Design consultancy services for international clients across the consumer product spectrum from furniture design to consumer product design and lighting.
ROSS LOVEGROVE STUDIO
Product & Furniture Designer (London, UK | Mar 2000 – Oct 2004)
Apprentice designer in an overtly creative studio that boasted some of the industry’s most desirable clients worldwide.
IKEA
Industrial Design Internship (Sweden | Aug 1999)
Development of award-winning university design project, ‘The Rockster,’ children’s furniture.
EDUCATION
Kingston University, London, UK, 2000 - BA Honors in Product and Furniture Design with First Class Honors
Foundation course in Art and Design. Distinction,1996
St. Edwards School, Oxford, UK, 1995 - A-levels in Physics, Art, and Design, 10 GCSEs, Head of school house
PROFESSIONAL DEVELOPMENT & PERSONAL INTERESTS
World Design Organization. Member, presenter and speaker
Visiting lecturer – Savannah College of Art and Design, Virginia Tech
Red Dot Design Award winner - Multiple
Mexico Design Week – Speaker – Kohler clarity development
MIT Boston – Rethink Relief Summit and Workshop
British Council - Lecture and Design Workshop, Sarajevo, Bosnia Herzegovina
Erasmus Exchange to Design Academy, Lahti, Finland
Chapungu Stone Sculpture School internship, Zimbabwe
Avid runner, naturalist, and traveler. London marathon finisher
Languages - English (native), French (intermediate), Spanish (basic)