RESUME
SUMMARY
Industrial Designer and Creative Director with over 20 years of impassioned, hands-on design and leadership experience developing desirable and meaningful products that create widespread editorial interest and drive significant business growth. Proven track record in building and leading diverse, talented, cross-functional design teams to conceive and develop all manner of consumer product and packaged goods solutions, both domestically and internationally. An agile collaborator across all functions of the product development spectrum. Comfortable working in a fast-paced environment on multiple programs with an entrepreneurial mindset. An international traveler who works worldwide with vendors, suppliers, external business partners, and throughout the design, art, fashion, and trade fair circuit.
alexandercreate was founded in 2012 and offers design and product development consultancy which stems from a genuine desire to make things better. It draws upon a wealth of international experience, an enthusiasm for creative pursuits, and a well established international network of creative partners.
EXPERIENCE
ALEXANDERCREATE, Orlando, FL - 2012 – Present
Founder & Principal, Industrial Design & Product Development Consultancy Product strategy, design, and development for dynamic brands and businesses of any size and sector. Clients: Kohler Company, Tupperware Brands, Corkcicle, livetrends.com, among others.
LiveTrends, Orlando USA, www.livetrends.com (Sept 2016 – Present)
Creative Director (consulting 3-full-days per week) for new product development with a team of 6 full time creative staff. Responsible for directing, designing, and delivering several seasonal and customer specific collections of dynamic, trend-driven home decor items that pair beautifully with living plants. Overseeing all creative design work from hardgoods, accessories, advanced development, packaging, displays, and trade show design. Circa 500 SKUs annually.
Built full Industrial Design capabilities and team from scratch to help grow the business from $15M 2016 sales to $90M projected 2022 sales.
Kohler, London-to-USA (Apr 2013 – Present)
Industrial design Consultant to the US and UK businesses on a per project basis that spans all categories from kitchen to bathroom and ‘Innovation for Good.’ 9 years of highly creative collaborations and thriving relationships which contribute to maintain Kohler’s position as the ‘owner’ of design-led solutions in all categories they touch.
Designed and developed KOHLER CLARITY water filter with the ‘INNOVATION for GOOD’ department, a new initiative at the time, designing products and services that help the people in the world that need it most. https://www.clarity.kohler.com/ https://www.youtube.com/watch?v=5lKpPYeLk9s
Designed and delivered a ‘RED DOT’ design award winning full vitreous ceramic suite for the bathroom. https://www.red-dot.org/project/modern-life-9879-9876
TUPPERWARE BRANDS, Orlando, FL - Nov 2009 – Mar 2013
Design Manager (Apr 2011 – Mar 2013)
Built and led a team of 5 Designers and an Administrator to deliver premium product portfolios and experiences for the kitchen and home across the US, LATAM and ASIAPAC businesses.
Built seamless workflow and relations between the three key Product Development Stakeholders: Design, Marketing, and Engineering, to establish clear product intent and robust product feasibility.
Specifically serviced the high growth businesses in BRAZIL, MEXICO, and ARGENTINA, establishing excellent market relationships and listening hard to their requirements and desires, to deliver best products.
Work example: https://www.youtube.com/watch?v=kJBnYctlfEw
Work example: https://www.youtube.com/watch?v=kWqqrtSr8HY
Industrial Design Senior Staff, Brussels, Belgium (Nov 2009 – Mar 2011)
Designed and developed exquisite product solutions for EMEA product development. Categories included food storage, kitchen prep, on the go, kids, and beyond. Ensured products met cost, functional, and color, materials and finish (CMF) parameters.
Took NX (the SIEMENS SOLIDWORKS equivalent) training course and used the platform everyday for 6+ years to deliver flawless CAD to internal engineering partners.
Worked side by side everyday with CAD designers to deliver excellent design intent that was ultimately feasible for manufacture, at cost, for the relevant market.
MOTOROLA, Bangalore, India - Jan 2007 – Mar 2009
Industrial Design Lead, Mobile Devices, India
Assigned to deliver relevant design to the markets and to research the latest interaction and mobile activities in the fastest growing mobile community in the world.
CONRAN & PARTNERS, London, UK - Nov 2004 – Dec 2006
Product & Furniture Design Middleweight
Design consultancy services for international clients across the consumer product spectrum from furniture design to consumer product design and lighting.
ROSS LOVEGROVE STUDIO, London, UK - Mar 2000 – Oct 2004
Product & Furniture Designer
Apprentice/junior designer in overtly creative studio that boasted some of the industry’s most desirable clients worldwide.
IKEA OF SWEDEN, Sweden - Aug 1999
Industrial Design Internship
Development of award-winning university design project, ‘The Rockster,’ children’s furniture.
SOFTWARE SKILLS
NX (SIEMENS’ SOLIDWORKS equivalent) ‐ Rhino3D - Keyshot ‐ Adobe Creative Suite ‐ Microsoft Office suite
PROFESSIONAL DEVELOPMENT & PERSONAL
Mexico Design Week – Speaker – Kohler clarity development, Oct 2019
MIT Boston – Rethink Relief Summit and Workshop, Apr 2013
British council - Lecture and Design Workshop, Sarajevo, Bosnia Herzegovina, Jan 2007
‘Ikea mania’ - interview for Channel 5 UK, Mar 2001
‘The learning zone’ - interview for BBC2 UK, Techno Series, Mar 2000
International Design for Eco Awards (Idea) Runner‐up for Design of the ‘Sun Disk Lamp,’ 1999
Ray Ban Award for Creativity – Winner, Kingston University, July 1999
Erasmus Exchange to Design Academy in Lahti, Finland, 1998
Chapungu Stone Sculpture School – Zimbabwe, 2-month workshop, 1997
Avid runner, naturalist, and traveller; London marathon finisher, 2003.
Languages - English (native), French (intermediate), Spanish (basic), Hindi (simple).
EDUCATION
BA Honors in Product and Furniture Design, First class degree, Kingston University, London, UK, 2000
Foundation course in Art and Design. Distinction,1996
A‐levels in Physics, Art, and Design, 10 GCSEs, Head of school house, St. Edwards School, Oxford, UK, 1995